Product mix of recreational tourism in the Balkan scout center

Product mix of recreational tourism in the Balkan scout center

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The subject of research is tourist offer of a camp which would satisfy the needs of tourists who want an active recreation, with changeable and attractive facilities in the Balkan Scout Center (BSC) of Jovac.The goal is to define a Cyclist Accessories - Clothing - Baselayer model for recreational tourism product mix of the Balkan Scout Center, based on the analysis and evaluation of the elements of supply and identifying the demand for a certain program content.The research was conducted from April to August 2012, as a part of activities implemented in BSC events: Easter camp, Summer camp and Volunteer camp.

The sample consisted of 100 visitors (respondents); the administered instrument was a specifically designed questionnaire and the methods on which the analysis of the modeling was based were: frequency of occurrence, comparative analysis (Benchmarking), SWOT and PEST.The research results confirm the existence of necessary resources for PQQ-10 the implementation of the contents in the field of recreational tourism in the BSC, and the possibility of implementation of the product mix that includes day trips and a variety of outdoor recreational activities.